New Delhi May 31, 2018, India’s youngest and fastest growing media brand, ScoopWhoop, has always stood up for the bold, free-spirited Indian woman, supporting her as she overcomes ‘log kya kahenge’ and other societal drama, to reach her true potential. In keeping with that tradition, ScoopWhoop Shop’s new womenswear collection is a well-deserved tribute to the ‘unsanskaari’ Indian woman.

The collection features ScoopWhoop’s iconic ‘Kaafi Feminist’ and ‘Kaafi Liberal’ designs in a wider range of silhouettes.

The bold yet quirky taglines are a salute to the unbreakable spirit of the woman who doesn’t give a damn to all the things holding her back.

Designs featuring feminist icons like Frida Kahlo and Kaali make a bold statement without trying too hard.

“Our womenswear collection has been specially crafted for the bold, beautiful, and daring women of today. It’s for those who are not afraid to make a noise for the right reasons.” says Sriparna Tikekar, Co-Founder

This collection truly resonates with everything the badass woman of today stands for. Here’s to the fighter, the oddball, the unsanskaari one, who dares to break the rules and makes her own sanskaars rather than following ones she’s not okay with.

ScoopWhoop’s Unsanskaari collection is up for grabs at their online Shop: http://shop.scoopwhoop.com