New Delhi, 2018: Avon, the world’s leading beauty brand, has launched three sassy shades in its AVON True Color Perfectly Matte Lipstick range. With the promise of 100% matte finish, AVON launched three shades in pink, coral, and plum. This beautiful range of matte lipstick was unveiled by actress Aditi Rao Hydari.

Matte is a trend here to stay. It ’s chic, polished and effortlessly beautiful. Get a perfectly matte look with velvety-smooth true color lipsticks by Avon. It’s highly pigmented formulation gives 100% true matte finish and stays for longer duration without cracking or caking. With its unique shade, the weightless texture glides effortlessly and seals in moisture to give you that fabulous pout.

Unveiling the new shades, Brand Ambassador, Aditi Rao Hydari, said, “ AVON True is all about staying true to the aesthetics of makeup, by being effortless, chic and minimalistic. I am a big believer in AVON makeup products. It has a portfolio of new, advanced product range that is versatile, reliable and delivers on what they promise. The Avon True Color Perfectly matte lipsticks stay true to their claim of being Perfectly 100% Matte!”.