Bangalore, 27.09.2017: Talking Threads, the luxury clothing label that actively works at reviving heritage thread arts, introduces its first bridal store in Gurugram. The brand’s first ‘Connected Experience Store’, debuts a luxurious bridal collection with a classy and timeless aesthetic.
The store showcases an exceptional bridal collection that encapsulates handcrafted wedding sarees in the most exquisite threadwork and also an entire range of flared lehengas coupled with dupattas, gowns and floor length dresses in trendy colors, cuts, and silhouettes for every bride to be. The range comes in a variety of traditional embroideries and contemporary combinations like Parsi Gara, Chikankari, Banarasi Zari, Kashmiri Tilla, Bandhej and lots more.
Designed with artist Prashast Kachru, the Connected Experience Store merges the warmth & heritage of Talking Threads brand with technological aids for the modern consumer. The store interiors are a tasteful combination of bleached wood and a palette of soft beiges and clean whites, while the artist’s understated work on the walls are the perfect complement to the luxurious products on display.
In an omni-channel experience, visitors can explore additional products, view and select their preferred looks on the Connected Wall, and explore hundreds of product customization options with the designer Pearl Uppal and the Talking Threads made-to-measure service.
- Check-in upon arrival: Through the omni-cart panel, a shopper can check-in to the store upon arrival which prompts the shopper’s personal profile to be carried across all formats – helping store associates provide a more personal, customized experience.
- Browse the Connected Wall:A mirrored manifestation of the Talking Threads online experience. A shopper can explore additional garments, styles or pairings virtually or select garments to initiate a 1:1 styling session with the designer.
- Personalized Design & Customization: Customers can block time with the designers and co-create/customize the garments of their choice. Using the Connected Wall, customers are able to clearly visualize their joint creation/customizations on the spot, allowing for a very fulfilling engagement.Pearl Uppal, Founder & CEO, says “As a luxury brand targeting the new-age consumer, Talking Threads is at the forefront of convergence between fashion and technology and we aim to capture that same innovation at our retail stores. As the customer browses the physical products in our store, the Talking Threads Connected Wall is used to support her with more choices that may not be present, colors, cuts, matching items, making it a unique experience that we can be proud of.”
