Suchita starts her day by opening Google Analytics. “I have become a little obsessive about numbers and performance thanks to my co-founder,” she says. After having a look at the reach and engagement from the previous day, she starts by making a checklist of the tasks and meetings for the day. “So my office day pretty much begins with asking a bunch of questions, keeping a tab on what all I need to get done… and lots of meetings!” she adds.
I learn something new every single day. And that keeps me going every single day!
We don’t always realise the importance of family support, but it’s so important to surround yourself with people who get it. Suchita loves what she does every day, and her family loves that!
“I come from a family of fiercely independent women, especially from my mom’s side. Irrespective of what their job is, they’re very steadfast about thinking independently- and I’m fortunate I’ve had a chance to draw inspiration from them,” she says.
Suchita believes that entrepreneurship is something you have to be involved in completely. At the end of the day, you are in it to win it.
For LBB, the biggest challenge has been team-building. “The biggest issues we’ve faced- or actually most start-ups I know face- is finding the right people to join your team. The rest- content scaling, monetisation, expansion, marketing, distribution- will be figured out if you have the right set of minds solving the problems,” says Suchita.
Apart from that, the startup also faced trouble finding a good UI/UX designer.
“While there’s a lot of editorial talent, there’s a lack in digital experience. But the way I see it, these are problems of a developing market, and fortunately, there are ways to tackle these,” she added.
Entrepreneurship has taught me how important it is to have conviction in your idea. It’s so easy to get dissuaded by naysayers, and people with a myopic view of the market
The Entrepreneur Speaks..
Suchita says that she has become more assertive and a lot clearer about what she wants, and how it would be achieved. “I’ve also become increasingly particular about the details. As a consumer of other enterprising brands, and a CEO of one too, I believe that attention to everything- from the content, to consumer experience, engagement, and closing the loop- is imperative. The details differentiate the replicas from innovative ideas.”
I’ve found that people have a very rosy picture of what start-up life is like- which, once you start working behind the scenes, you find isn’t the case
Suchita started LBB as a writer, technically. But she cannot remember the last time she wrote anything on LBB herself. “When you’re working hard to make your venture happen, you’re going to have to do a lot of things you didn’t originally sign up for. And not all of them are ‘fun’ or ‘exciting’. You’ve got to make it work through the mundane, daunting, exhausting, and…non-passionate things. More importantly, you’ve got to be open-minded about others’ (especially your team, advisors) thoughts and opinions. And sometimes, when you’re super passionate, you end up not being as objective about your business as you’re needed to be,” she says with experience.
As an advice to future entrepreneurs, she says, “Please love what you do. Love learning new things. Surround yourself with a team that drives you to be better, think clearer.”
Don’t follow your passion, because the business you’re building is bigger than you
Your opinion matters